Wednesday, February 12, 2025
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Wednesday, February 12, 2025

Milwaukee Press Club 'Excellence in Wisconsin Journalism' 2020 & 2021 Award Winners

Jessica McBride | Milwaukee Award Winning Journalist

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Jessica McBride, Milwaukee Journalist

LinkedIn: https://www.linkedin.com/in/jessicamcbride1
Facebook: https://www.facebook.com/jessica.mcbride100

Jessica’s opinions on this website and all WRN and personal social media pages, including Facebook and X, represent her own opinions and not those of the institution where she works. 

Jessica mcbride milwaukee
Jessica mcbride, milwaukee.

Jessica McBride, Milwaukee journalist and Wisconsin Right Now owner and editor-in-chief, is a national award-winning journalist and journalism educator with more than 25 years in journalism. She has editorial control of Wisconsin Right Now.

She is the recipient of the UW-Milwaukee Alumni Foundation’s Teaching Excellence Award for her innovations in teaching and her founding of the Minority Media Association, which champions media diversity. She was the co-founder of the U-View campus television program focusing on bringing diverse voices to campus and improving media diversity.

U View example.

Jessica McBride’s journalism career started at the Waukesha Freeman newspaper in 1993, covering City Hall. She was an investigative, crime, and general assignment reporter for the Milwaukee Journal Sentinel for a decade. Since 2004, she has taught journalism at the University of Wisconsin-Milwaukee. Her work has appeared in many news outlets, including Patch.com, WTMJ, WISN, WUWM, Wispolitics.com, OnMilwaukee.com, Milwaukee Magazine, Nightline, El Conquistador Latino Newspaper, Japanese and German television, Channel 58, Reader’s DigestTwist (magazine)Wisconsin Public Radio, Heavy.com, BBC, Wisconsin Policy Research Institute, and others. 

Jessica McBride, Milwaukee, Wisconsin area resident, has appeared on true-crime programs for Investigation Discovery, Oxygen Channel, and History Channel. She has a Master’s Degree in Mass Communication from UWM and judges statewide journalism competitions nationwide for press clubs in states ranging from Idaho to Louisiana. Her work is her own and does not represent the institutions where she works, including UWM.

  • Jessica McBride is a winner of prestigious state journalism awards for categories including investigative reporting, column writing, blogging, feature story that first appeared on the Web, story that contributed to the community welfare, short feature writing, magazine feature writing, spot-news reporting, explanatory/interpretive reporting, and best continuous reporting. She is the winner of the national Clark Mollenhoff Award for Excellence in Investigative Reporting. She won regional awards in investigative reporting and personality profile.
  • Milwaukee Journal Sentinel (winner of newspaper staff award).
  • Some highlights:
    • UW-Milwaukee Alumni Association Teaching Excellence Award for academic staff recipient, 2008.
    • Co-editor of Media Milwaukee, the department’s national, regional, and state award-winning online news site.
    • Founder and faculty advisor for the Minority Media Association of UWM. This is a student media club that champions diversity in the media. Among other activities, the club brings diverse speakers to campus and obtains grants to send diverse students to career fairs sponsored by the National Association of Black Journalists and others.
    • Has chaired the Curriculum and Internship and Scholarships Committees. Member of the JAMS transition committee. Has served on many departmental committees.
    • Helped create and produce content for the U View campus television show on media diversity.
    • Created the department’s first Living Learning Community.
    • Received student success certificate.
    • Conducted scholarly research into the media that was presented internationally in South Africa, Australia, and Belgium. Scholarly work published in prestigious Australian journal.
    • Helped develop guidelines on social media for international journalism educators at the World Journalism Education Congress, 2010, 2013.
    • Frequent judge of state press association contests (Idaho, Syracuse, New Orleans, etc.).
    • Former Advisory Board member of the WISN Political Commitment project.
    • Supervised student advertising assignment that was turned into a Super Bowl ad by Chevrolet.
    • Convergence and Society: The Participatory Web, University of South Carolina, presenter, “Using Blog Talk Radio in the Classroom.” Fall 2008.
    • Student work in classes has won numerous state and regional reporting and writing awards and first-place national Society of Professional Journalists’ awards for online in-depth reporting and for online feature reporting.
    • Previous class partnerships with Student Press Law Center of Virginia, Journal Communications NOW, Patch.com, Urban Milwaukee.com, Wisconsin Innocence Project.
    • Obtained immersion project grant.
    • Jessica McBride teaching evaluations at UWM scored an average of 4.4 on a 0 to 5 scale for all classes from hire to indefinite status.
    • Created and runs a professional social media course that supervises the department’s social media pages

Learn more about Jessica here.

Jessica McBride: Education & Career Accomplishments

Jessica McBride was the class Salutatorian for Flambeau High School in Tony, Wisconsin. She also won a US Army National Award and participated in all-conference volleyball. She went to the University of Wisconsin–Milwaukee and graduated with a Bachelor’s degree in Print and Broadcast Journalism in 1992. She completed post-graduation with Master’s degree in Mass Communication in 1993. Jessica McBride is part of a Milwaukee journalism family as newspapers were a family affair; her grandparents were reporters for the Milwaukee Journal and Milwaukee Sentinel and her father was a film critic for Daily Variety and works as a professor of cinema.
Jessica mcbride milwaukee
Jessica mcbride

Jessica’s Journalism career started when she was in college. While studying in college, She worked part-time as a Suburban reporter from May 1992 to May 1993 at the Milwaukee Journal – Milwaukee, Wisconsin. She then joined the Waukesha Freeman – Waukesha, Wisconsin as a full-time reporter in 1993. She left this job to serve as a full-time General Assignment and crime reporter at Wisconsin’s largest newspaper, the Milwaukee Journal Sentinel, Milwaukee, WI in August 1994. Jessica McBride spent years as an award-winning reporter at the Milwaukee Journal Sentinel. She switched to a teaching career in 2000. She is a former columnist for the Waukesha FreemanOn Milwaukee.com, and El Conquistador Latino newspaper (Freeman columns also appear in the West Bend Daily News and Oconomowoc Enterprise. Some of her columns were published in both English and Spanish languages. 

Jessica McBride has worked in many forms of the media. She has worked as a fill-in editor for Patch Media for various metropolitan Milwaukee area online news sites. She helped Patch.com run sites in communities ranging from Whitefish Bay to Menomonee Falls, Wisconsin, until Patch discontinued its Wisconsin sites.

Jessica McBride: Teacher

As a teacher, Jessica McBride has been the recipient of a teaching excellence award and is known for her innovations in teaching and her championing of media diversity. In 2000, Jessica McBride joined the University of Wisconsin–Milwaukee to work as an ad-hoc Lecturer and taught news reporting each semester. She was promoted in 2004 to a full-time position at UWM, and she is a senior lecturer with indefinite status, which she was awarded in 2010 after four levels of review for excellence in teaching, professional creative work, and service.

She teaches in the Journalism, Advertising, and Media Studies Department, including courses and topics, such as: Integrated Reporting, Advanced Integrated Reporting, Opinion Writing, Social Media, and many more.

Examples of Some of Jessica McBride’s Awards

Milwaukee Press Club: 2014 Excellence in Journalism Award


Milwaukee Press Club: 2007 Excellence in Journalism Award


Milwaukee Press Club: 2006 Excellence in Journalism Awards

Student work created under Jessica McBride’s supervision as a teacher has won many, many awards, nationally, regionally, and statewide.
News stories about award-winning work created in part in Jessica’s classes:
UWM students win SPJ awards
UWM student awards total 62
Here are just some recent examples of student work in the immersion projects that Jessica McBride helped supervise (there are many, many more).

2019

Society of Professional Journalists, national contest

First place: Best online college feature reporting in the country (Project covering Somali immigration to Barron, Wis.). Welcome to Barron

National finalist: Feature writing (Project covering midterm election trends in Crawford County, Wis.) The Village That Flipped Back

National finalist: General news photography (Project covering gun issues in the wake of Parkland, Florida in three states). Photo from March for Our Lives event.

Milwaukee Press Club awards

Best blog (Project covering gun issues). UWM Covers March for Our Lives.

Best blog (Project covering gun issues). UWM Covers the Gun March on Washington * Wisconsin.

Best news story (Project covering gun issues). Two Americas, 32 Miles Apart

Wisconsin College Media Association

Second Place. News photography (Project covering gun issues). Generation Lockdown.

Honorable mention. News photography (Project covering Hurricane Harvey). Hurricane Harvey

Third Place. Feature photography (Project covering Somali immigration to Barron). Welcome to Barron

Second place. In-depth story. (Project covering midterms in Crawford Co, Wis.)

Third place. In-depth story. (Project covering gun issues). Crossing the gun divide

Honorable mention. In-depth story. (Project covering Hurricane Harvey.) Un/Natural Disaster.

First place. Public affairs reporting. (Project covering gun issues). Generation Lockdown

First place. Feature story. (Project covering Somali immigration. Barron, Wisconsin: An immigration story.

2018

Regional Society of Professional Journalists Contest (four states)

First Place. Feature writing. Hurricane Harvey.

First place. General news photography. Hurricane Harvey.

Finalist. Feature writing. (project on Flint Water crisis).  Overview story.

Finalist. Feature photography (Flint project). Package of photos.

Finalist. Online in-depth reporting. (Flint project). Finding Flint.

Midwest Broadcast Journalists Association Eric Sevareid awards

First place, multimedia storytelling by a team. In Harvey’s Wake.

Award of merit, multimedia storytelling by a team. Finding Flint.

Regional award, (Hurricane Harvey), overview story.

Wisconsin College Media Association

First place. Public Affairs reporting (Flint project). Finding Flint

First place. In-Depth Story (Mississippi River Valley election project).

First place. Use of multimedia. (Flint). Finding Flint

Second place. Use of multimedia. (Mississippi River Valley).

Milwaukee Press Club

Online use of multimedia. (Flint). Finding Flint

Online use of multimedia. (Hurricane Harvey). In Harvey’s Wake.

Online blog. (Flint). Water is Life

2017

Society of Professional Journalists, Regional

Finalist, (Mississippi project)

Milwaukee Press Club

Long feature story (Flint). It’s not the water

Use of multimedia (Mississippi).

News story (Mississippi project).

Disclosure re Wauwatosa stories: Jessica McBride is the niece of Wauwatosa Mayor Dennis McBride.

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Trump to Stop U.S. Production of Pennies

President Donald Trump said late Sunday that he has ordered the U.S. Treasury Department to stop producing pennies.

Pennies famously cost more than a penny to produce, putting them in the crosshairs of Trump and DOGE’s government efficiency push.

"For far too long the United States has minted pennies which literally cost us more than 2 cents," Trump wrote on TruthSocial, his social media site. "This is so wasteful! I have instructed my Secretary of the US Treasury to stop producing new pennies.

Let's rip the waste out of our great nations budget, even if it's a penny at a time," Trump added.

DOGE posted on X last month critical of the penny’s cost, hinting at its fate.

"The penny costs over 3 cents to make and cost US taxpayers over $179 million in FY2023," DOGE wrote on X. "The Mint produced over 4.5 billion pennies in FY2023, around 40% of the 11.4 billion coins for circulation produced. Penny (or 3 cents!) for your thoughts."

According to the U.S. Mint’s latest report, the cost of all coins is on the rise. From the Mint’s 2024 report:

"FY 2024 unit costs increased for all circulating denominations compared to last year. The penny’s unit cost increased 20.2 percent, the nickel’s unit cost increased by 19.4 percent, the dime’s unit cost increased by 8.7 percent, and the quarter-dollar’s unit cost increased by 26.2 percent. The unit cost for pennies (3.69 cents) and nickels (13.78 cents) remained above face value for the 19th consecutive fiscal year."

Lake Sturgeon Protection

Wisconsin Lawmakers Want State Exempt From Any Lake Sturgeon Protection

(The Center Square) – A group of Wisconsin lawmakers have filed legislation to protect sturgeon spearing in the state.

The bill would exempt Wisconsin from any listing of lake sturgeon under the federal Endangered Species Act.

The group, including Republican Congressmen Glenn Grothman and Mike Gallagher filed what they called the Sturgeon Protected and Exempt from Absurd Regulations Act.

Reps. Tony Wied, Grothman and Tom Tiffany introduced the legislation on Friday.

The bill is in response to the U.S. Fish and Wildlife Service conducting a status assessment of lake sturgeon after the group was sued by an animal rights group in 2018 attempting to have lake sturgeon listed as threatened.

“Sturgeon-spearing is crucial to maintaining Wisconsin’s lake sturgeon population which is why we must take proactive steps to ensure that we are exempt from any action to list the lake sturgeon under the Endangered Species Act,” Tiffany said about the bill. “Wisconsin is a global leader in sturgeon management, and the SPEAR Act will protect this unique and long-standing tradition for years to come.”

https://www.govinfo.gov/app/details/BILLS-118hr7037ih

The U.S. Fish and Wildlife Service said it will not add the lake sturgeon to the endangered species list last year.

A bipartisan group of Wisconsin lawmakers sent a letter to the U.S. Fish and Wildlife Service in December 2023 pointing out the impact a listing could have on Wisconsin and how the state has worked to manage the lake sturgeon population.

The letter was signed by Gallagher and Grothman along with Sens. Ron Johnson and Tammy Baldwin and U.S. Reps. Bryan Steil, Tiffany, Scott Fitzgerald and Derrick Van Orden.

“Wisconsin does not list lake sturgeon endangered nor threatened in state waters, and has in place a sturgeon program considered a world model for effective management and recovery, and as such should be exempt from any Federal ESA listing of the species”, said Dr. Ron Bruch, former Chief of Fisheries and Leader of the statewide Sturgeon Management Team for the WI Department of Natural Resources.

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Wisconsin Republicans Call for Transparency, Fairness in School Referendums

(The Center Square) – A pair of Wisconsin legislators are pushing for more transparency in the school referendum process in the state.

The proposal comes after 169 out of 241 school ballot referenda in 2024 elections were approved by voters at a cost of $4.4 billion to taxpayers.

Sen. Rachael Cabral-Guevara, R-Appleton, and Rep. Scott Allen, R-Waukesha, proposed bills that would require local governments and school boards to include information on the ballot about how much the difference in taxes would for a median-valued home in the community resulting from the referendum.

“Referendums are opportunities for voters to make important decisions about how their tax dollars should be spent,” Allen said. “Good decision making requires transparency in the information provided to voters.”

A second bill would protect school districts from losing state funding when other districts go to referendum.

“It was a shock to many to learn that the massive school referendum passed in Milwaukee would take away vital state funding from over 300 other school districts,” Allen said. “It’s only fair that large referendums in one district should not negatively affect other school districts.”

A Legislative Fiscal Bureau report last year analyzed by Badger Institute showed that a $252 million Milwaukee referendum would cost Madison, Waukesha and Racine $2 million a year in state funding while Appleton and West Bend would lose more than $1 million each year.

The impact is due to tax base equalization, which means that “a school district's property tax rate does not depend on the property tax base of the district, but rather on the level of expenditures.”

The bill states that any school referendum of over $50 million dollars should be paid for by the district that votes for the referendum instead of taking away money from shared school funding.

Tammy Baldwin Supports Transgender Children Surgeries

Trump Order Forces Many Medical Providers to End Transgender Procedures on Children

Late last month, President Donald Trump signed an executive order restricting “transgender” procedures on youth, including puberty blockers and surgeries such as mastectomies and penile reconstruction. In response, many medical providers including some of the top in the nation for performing them have announced they will comply with the EO.

The EO states that “it is the policy of the United States that it will not fund, sponsor, promote, assist, or support the so-called 'transition' of a child from one sex to another, and it will rigorously enforce all laws that prohibit or limit these destructive and life-altering procedures.”

Last year, nonprofit Do No Harm unveiled a database reporting that between 2019-2023, there were 13,000 gender reassignment procedures performed throughout the nation on minors; those procedures included both surgeries and prescriptions. Among the top states in the nation for those procedures was Ohio, which has since enacted legislation banning such procedures.

The Center Square reached out to more than two dozen medical providers throughout the country based on data provided by Do No Harm regarding their total billing, prescriptions, and surgeries performed, asking them how they planned to respond to Trump’s EO.

Among those to announce they were suspending all procedures was Seattle-based UW Medicine, which stated in an email that it was “committed to supporting the clinical care needs and well-being of all our patients, as well as complying with state and federal law. We are currently in compliance and are also continuing to provide our full spectrum of services.”

Seattle Children’s Hospital ranked among the top in the nation for puberty blocker prescriptions; though it did not respond to request for comment, there have been reports that it has suspended those services, and its webpage for gender affirmation surgery has since been removed.

MultiCare Mary Bridge Children's Hospital located in Tacoma wrote in an email that while it does not perform gender-affirming surgeries, “we are aware of the executive order that calls for an end to gender-affirming medical treatments for children and adolescents under 19 and are continuing to monitor the situation. Executive orders are directives to federal agencies on how they will operate. Much of what’s been issued has not yet become rules for us to evaluate.”

D.C.-based Children’s National Hospital released a statement that it will no longer prescribe puberty blockers or hormone therapy, noting that prior to the EO it did not perform gender affirming surgeries.

Coolie Dickinson Hospital based out of Massachusetts wrote in an email that it “is reviewing to see what, if any, actual impact the executive orders might have and would follow up, if there is any impact. In the meantime, the care we provide to our community continues as normal at this time.”

University of Michigan Health stated that its “teams are assessing the potential impact of this executive order on our healthcare services and the communities we serve. Our priority remains delivering high-quality, accessible care to our patients while ensuring compliance with the law."

Another medical provider to cease gender transition services for anyone under 19 is VCU Health and Children’s Hospital of Richmond, Virginia, which wrote in a statement that it was “in response to an Executive Order issued by the White House on January 28, 2025, and related state guidance received by VCU on January 30, 2025. Our doors remain open to all patients and their families for screening, counseling, mental health care and all other health care needs.”

UCSF’s Gender Affirming Care in San Francisco has also ended services for patients under 19, a policy also adopted by Children’s Hospital of Los Angeles.

Mount Sinai Medical Center in New York simply wrote in an email that “we will keep you posted once we have an update on this matter.”

Ann & Robert H. Lurie Children's Hospital of Chicago and the Children's Hospital of Philadelphia both said they were reviewing their services.

Several hospitals and hospital systems who performed these procedures on minors did not respond to The Center Square's requests for comment on the executive order. The Center Square will continue to seek clarification on whether they plan to comply with the order.

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Bill Would Limit Which Flags Can Fly at Wisconsin Government Buildings

(The Center Square) – A new Wisconsin bill would limit government-sponsored divisions from flying certain flags.

The bill prevents flags other than the U.S. flag, Wisconsin flag, local flags and U.S. armed forces and POW/MIA flags from being flown or hung outside any state or local institution.

The bill was introduced by a group of Republicans including Rep. Jerry L. O’Connor, R-Fond du Lac, Dave Murphy, R- Greenville, Rob Brooks, R-Saukville, Joy Goeben, R-Hobart and State Sens. Dan Feyen, R-Fond du Lac, and Cory Tomczyk, R-Mosinee.

The bill points to particular flags that have led to divisiveness including those of political movements or social causes, such as MAGA, pride, heterosexual, CSA, Second Amendment rights, BLM, ALL Lives Matter, Antifa, Pro-Life, Pro-Choice and others.

The bill doesn’t prohibit any private citizens or Native American tribes from flying any flags.

“Government should not be in the business of choosing sides, or even giving the appearance of choosing sides,” said Feyen. “This bill simply ensures that the first impression of all government buildings and institutions is neutral, offering equal treatment to all Wisconsinites.”

The lawmakers said that they were asked to act on the divisiveness by Wisconsin residents.

“Flags on government buildings are not supposed to be divisive and should not support one ideology over another,” said Sen. Tomczyk, “When the governor uses flags flown over the State Capitol and other taxpayer-funded buildings to divide the people of Wisconsin, it is shameful and frankly, embarrassing. It is time to end this nonsense.”